Understand the conversations happening across your business
Use the conversation activity already captured in Marshanam to review response-time trends, conversation volume, team activity, and captured-lead reporting across WhatsApp and website conversations.
Reports & Analytics
Conversation activity can be difficult to assess when it is spread across different channels and team interactions. Marshanam brings available reporting into one place so your team can review what is happening across its conversations.
Reports can use activity already captured in Marshanam, including response-time trends, conversation volume, team member activity, and lead-capture reporting. This gives your team a clearer view without maintaining a separate reporting workflow.
What's included
- Response-time trends across WhatsApp and website conversations
- Conversation and inquiry volume by day
- Conversation activity by team member and channel
- Captured-lead reporting in the lead funnel
- Conversation activity to support team planning and review
What you can actually do with it
Response-time trends
Review available response-time information across WhatsApp and website conversations to understand how quickly conversations receive an initial reply.
Conversation volume
Review conversation volume by day to understand when inquiry activity is higher and plan team coverage accordingly.
Lead capture reporting
Review captured leads in the lead funnel report. Marshanam focuses on lead capture rather than lead capturing or follow-up automation.
Per-team member activity
Review conversation activity across the team to understand workload and compare activity between team members.
Four steps to use your conversation data
Keep conversations in Marshanam
WhatsApp and website conversations continue through Marshanam while available activity is recorded for reporting.
Open Reports & Analytics
Review available response-time, volume, team members activity, and captured-lead reporting in one place.
Review the patterns
Compare available channels, periods, team members, and lead-capture information to understand what is changing.
Use the insight
Use the reporting to guide team coverage, conversation handling, and review of your lead-capture activity.
A clearer view of conversation activity
The value is having the available conversation and lead-capture data in one place for review and planning.
- Review response-time trends
- Review conversation-volume patterns
- Review captured leads in the lead funnel
Teams that can use the reporting
Operations leads
Review response-time and conversation-volume trends to support operational planning.
Sales managers
Review captured leads in the lead funnel to understand the inquiries being generated.
Support managers
Review conversation activity across team members to support workload discussions.
Questions about Reports & Analytics
Yes. Reports & Analytics covers available activity from WhatsApp and website conversations. The exact metrics shown depend on the reporting data available in your Marshanam setup.
Available reporting includes conversation activity, response-time trends, team member activity, and captured-lead reporting. The exact report set depends on your Marshanam configuration.
Reports & Analytics can show captured-lead reporting, but Marshanam's lead feature focuses on capturing customer details rather than managing lead capturing or follow-up automation.
Works alongside
Lead Capture
Capture useful customer details directly from WhatsApp and website conversations, so inquiries can become structured leads.
Chat Inbox
View and manage WhatsApp and website conversations in one centralized inbox, with each channel's conversations kept separate for clear and organized handling.
Multi-Organization Support
Several businesses or numbers from one dashboard.
Ready to understand your conversation activity?
Explore Marshanam and see how conversation activity and captured leads can be reviewed in one place.