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Feature

Capture the customer details behind every inquiry

Marshanam captures lead information from customer conversations on WhatsApp and website chat. During a conversation, the customer's name, phone number, and email can be captured when available and included with the lead for funnel reporting.

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LeadsLead funnel
Priya SharmaWhatsApp · +91 98XXXXXX21 · priya@example.com
New
Rahul PatelWebsite · +91 97XXXXXX42 · rahul@example.com
Captured
Meera JoshiWhatsApp · +91 96XXXXXX18 · meera@example.com
Captured
Vikram MehtaWebsite · +91 95XXXXXX07 · vikram@example.com
Captured
Lead details can be captured from the conversation and included in funnel reporting.
The problem it solves

Lead Capture

Important customer details can be buried inside conversations. Without structured capture, names, phone numbers, and email addresses may be difficult to collect consistently from incoming inquiries.

Marshanam makes lead capture part of the conversation workflow. During a conversation, available customer details such as name, phone number, and email can be captured and shown with the lead. Captured leads are included in the lead funnel report.

What's included

  • Lead capture from WhatsApp and website conversations
  • Customer name, phone number, and email captured when available
  • Lead information kept with the relevant conversation context
  • Lead funnel report showing where inquiries stall
  • Captured leads are included in the lead funnel report
Capabilities

What you can actually do with it

Capture without data entry

The lead can be created from an incoming conversation without requiring separate manual data entry.

Customer details in context

Capture the customer name, phone number, and email when those details are available during the conversation.

Lead funnel reporting

Captured leads are shown in the lead funnel report, giving your team a view of leads generated from conversations.

Keep capture simple

Marshanam focuses on capturing lead information from conversations rather than providing lead tracking or follow-up automation.

How it works

Four steps, no developer needed

A message arrives

An eligible inbound WhatsApp or website chat can create a lead record, while AI can use approved business knowledge to handle suitable routine questions.

Details are connected

Available contact details, channel information, and conversation history can be kept with the lead record.

Work the stages

Capture the customer's name, phone number, and email when available during the conversation.

Measure and re-engage

Captured leads are included in the lead funnel report so your team can view the leads generated from conversations.

Why it matters

Turn conversations into structured lead information

Lead capture helps turn useful customer details inside conversations into structured information your team can report on.

  • Less manual capture, including during busy periods
  • Customer contact details captured during conversations
  • Lead funnel reporting from captured conversations
1Lead capture flow
2Channels supported
3Key contact fields
1Lead funnel report
Who uses it

Teams that lean on this one

🏠

Real estate

Site-visit requests can be captured and staged so the team can prioritize follow-up.

🎓

Coaching institutes

Admission enquiries can be captured through the season instead of being scattered across individual staff conversations.

🛠️

Home services

Quote requests can become a structured follow-up list instead of remaining only as unread chats.

FAQ

Questions about Lead Capture

Marshanam focuses on lead capture rather than lead tracking and follow-up management. Captured lead information is available for your team and is included in the lead funnel report.

During a conversation, Marshanam can capture the customer's name, phone number, and email when those details are available.

Yes. Lead information can be captured from both WhatsApp and website conversations and included in the lead funnel report. Separately, the RAG-based AI can use approved business information retrieved from a connected knowledge base to help answer suitable customer questions. RAG grounds the AI response in your business knowledge but does not guarantee every response is correct.

Get started

Ready to stop losing inquiries?

Start free for 14 days, or book a walkthrough with the team first — no credit card either way.