Let AI handle the routine questions
Pricing, hours, availability, how to get started — recurring questions can take up a large share of your inbound volume. The RAG-based AI can answer routine questions using the business information and guidance you provide, while your team remains able to review conversations and respond manually when needed.
AI Auto Reply
Look at a week of your WhatsApp history and a pattern shows up quickly: a small set of questions repeats over and over. Answering them by hand is slow for the customer and dull for your team.
Marshanam's AI handles routine questions using your business information and configured guidance. When a conversation needs judgement, sensitive handling, or information outside the available business knowledge, your team can review the conversation in the shared inbox and reply manually.
What's included
- Answers grounded in your business information and configured guidance
- Replies in seconds on WhatsApp and the website chatbot
- Uncertain or out-of-scope conversations remain available for your team to review and answer manually
- Works overnight, on weekends, and during rushes
- Every AI reply is logged in the conversation history
What you can actually do with it
Answers in seconds
No queue, no waiting for office hours. The customer gets a useful reply while they are still interested.
Your words, not ours
You provide the business information and guidance. The AI uses that context to answer rather than relying only on generic knowledge.
Works within its knowledge
If a question falls outside the available business information or configured guidance, the conversation remains available in the inbox for your team to review rather than relying on an unsupported answer.
Same brain on both channels
WhatsApp and your website chatbot can use the same business knowledge and guidance, helping keep routine replies consistent across channels.
Four steps, no developer needed
Give it your answers
Provide the business information you already use — pricing, hours, process, availability, FAQs, and other approved guidance.
Set your AI guidance
Define the business information and response guidance the AI should use when answering customer questions.
It replies instantly
Inbound messages get an answer in seconds, on either channel, at any hour.
Review and refine
Review transcripts, spot knowledge gaps, and update your approved information as products, policies, or recurring questions change. Keeping the source information current helps a knowledge-grounded AI stay useful.
Your team spends its time on the conversations that actually need them
Automating the repeats is not about replacing people — it's about not spending a skilled team member's afternoon on opening hours.
- Routine questions can receive AI-assisted replies quickly
- Coverage overnight and at weekends without a night shift
- Team members get the interesting half of the inbox back
Teams that lean on this one
Admissions teams
Course fees, dates, and eligibility get answered on the spot; counsellors can review the conversation and respond manually to serious applicants.
Clinics
Timings, services, and location questions are handled instantly, so reception can stay with the people in front of them.
D2C brands
Sizing, shipping, and returns questions clear themselves while your team works the complaints.
Questions about AI Auto Reply
It is designed to answer using the business information and guidance available to it. Where the AI uses a knowledge base with retrieval, relevant information such as FAQs, product details, services, and policies can be retrieved before the response is generated — an approach commonly called Retrieval-Augmented Generation (RAG). If a question is outside the available information or cannot be answered confidently, the conversation remains available in the inbox for your team to review and answer manually rather than relying on an unsupported answer.
Marshanam does not automatically hand the conversation to a human. The conversation remains available in the shared inbox, where a logged-in team member can review the conversation history and send a manual response when needed.
Marshanam is designed for a straightforward setup. Once your WhatsApp account is connected and your AI knowledge is configured, you can start handling AI-assisted inquiries.
Ready to stop losing inquiries?
Start free for 14 days, or book a walkthrough with the team first — no credit card either way.