Conversations that move at the speed customers expect
WhatsApp is a real-time channel, so customers expect timely responses. Messages and replies are reflected in the inbox as events are received, with delivery status where supported.
Real-Time Messaging
A delayed reply can feel like no reply at all. WhatsApp sets an expectation of timely communication, so the inbox needs to keep conversations visible and actionable as messages arrive.
Marshanam keeps conversations up to date as messaging events are received. For outbound WhatsApp replies, sent and delivered status is reflected live so your team can see the current delivery state. New inquiries appear in the inbox, but Marshanam does not raise an alert for them.
What's included
- Inbound messages appear as messaging events are received
- Live sent and delivered status for outbound WhatsApp replies
- New inquiries appear in the inbox without alert notifications
- Text, emoji, and supported messaging interactions
- Conversation status updates without a manual page refresh
What you can actually do with it
Genuinely live
The inbox is designed to update without requiring a manual page refresh, so team members can work from the latest available conversation state.
Delivery you can verify
Outbound WhatsApp replies show live sent and delivered status so team members can see the current delivery state.
New inquiries in the inbox
New inquiries appear in the inbox for your team to review; Marshanam does not raise an alert for a new inquiry.
Natural conversation
Text, emoji, and other supported interactions help conversations feel natural across the connected messaging channel.
Four steps to get real-time messaging working
Connect your number
Once your supported WhatsApp Business number is connected, messaging events can flow into Marshanam.
Messages arrive instantly
Inbound conversations can appear in the inbox as messaging events are received from supported channels.
Reply and watch it land
Send from the dashboard and view the delivery status provided by the connected messaging channel.
Review new inquiries in the inbox
New inquiries appear in the inbox without an alert, so your team can review them from the dashboard.
Reply while the customer is still in the conversation
Speed is the whole advantage of WhatsApp as a channel. Losing it defeats the point of being there.
- Clear visibility into outbound WhatsApp delivery status
- Clearer visibility into message delivery status
- New inquiries remain visible in the inbox for team review
Teams that lean on this one
Field services
Dispatch confirms a job while the customer is still deciding, not an hour later.
Appointment desks
Reschedule requests are handled live rather than found at the end of the day.
Flash sales
Volume spikes stay workable because the queue reflects the current moment.
Questions about real-Time Messaging
The inbox updates with new conversation events as they are received. New inquiries do not raise an alert; your team can review them in the inbox.
Text and emoji can be used where supported by the connected channel and current Marshanam setup.
Website chatbot conversations can be managed alongside WhatsApp conversations in Marshanam where the relevant integrations are enabled.
Real-time messaging controls how conversation events are received and displayed; RAG controls how an AI assistant retrieves relevant information from its configured knowledge sources before generating an answer. These are separate capabilities that can work together.
When AI Auto Reply is enabled, the RAG-based assistant can retrieve relevant information from your configured business knowledge before generating a response. Real-time messaging handles the delivery and conversation-event side of the experience; the two capabilities work together but serve different purposes.
Works alongside
Chat Inbox
View and manage WhatsApp and website conversations in one centralized inbox, with each channel's conversations kept separate for clear and organized handling.
AI Auto Reply
Use a RAG-based AI assistant to answer customer questions using the business knowledge you provide, while your team can review conversations and respond manually when human attention is needed.
Webhook Configuration
Messaging events can be sent to connected tools.
Ready to stop losing inquiries?
Explore real-time conversation updates and live outbound WhatsApp delivery status with the Marshanam team.